Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response.
Read MoreThings have been insanely busy the last few days so blogging has been light. I do have links to a few news articles though. ClickZ has a report on the benefits they saw when switching to a professional email service provider. ReturnPath talks about changes to the email landscape as we enter the holiday shopping season. Terry Zink talks about how he measures the effectiveness of filters. A commenter on this blog asked about how to improve delivery to AOL, and I should have an answer to that in a few days.
Read MoreIn comments on my last post Lux says:
It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm.
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