Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response.
Read MoreIn comments on my last post Lux says:
It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm.
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DMNews interviewed Charles before he left AOL about the state of spam and the challenges for ISPs and how that affects senders. The article was published this week. In it he talks about
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