Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries.
US Laws from the FTC website.
European Union Laws from the European Law site.
Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws
Canadian Laws from the Industry Canada website.
Australian Laws from the Australian Law website
I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response.
Read MoreDMNews interviewed Charles before he left AOL about the state of spam and the challenges for ISPs and how that affects senders. The article was published this week. In it he talks about
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