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Relevancy, yet again

Email Insider has another post discussing how important relevancy is to getting email delivered.

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When to send mail

I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response.

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The key to inbox delivery: make your email relevant.

Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox.

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