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The key to inbox delivery: make your email relevant.

Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox.

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Relevance: don't underestimate it, measure it.

Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product

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More on Relevancy

Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics.

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