The key to inbox delivery: make your email relevant.

Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox.

Tactics that will actually improve your deliverability, yet have no bearing on what the ISP staff thinks about you:

  • Sending mail that your recipients actually want
  • Keeping your list clean (such that you don’t send unwanted mail)
  • Using good data sources (such that you don’t send unwanted mail)
  • Keeping a squeaky clean infrastructure (such that you don’t send unwanted mail)
  • Getting on Sender Score Certified (which requires not sending unwanted mail)

All in all, the best way to get mail into the inbox is to send mail your recipients want. Make it relevant to what they want and it will get delivered.
Hat tip: Matt

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