Marketing and Delivery blogs
Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.
Related Posts
Permission, Part 1
- laura
- Sep 11, 2007
Before I can talk about permission and how a mailer can collect permission from a recipient to send them email I really need to define what I mean by permission as there are multiple definitions used by various players in the market. Permission marketing was a term coined by Seth Godin in his book entitled Permission Marketing.
The underlying concept beneath permission marketing is that all marketing should be “anticipated, personal and relevant.” Others have defined permission marketing as consumers volunteering or requesting to be marketed to.
When I talk about permission in the email marketing context I mean that the recipient understood *at the time they provided the sender with an email address* that they would receive email from that sender as a result.
Let’s look at some of the relevant parts of that definition.
419 … over live chat?
- laura
- Sep 21, 2007
MailChimp’s customer service people were contacted by what appears to be a King selling monkeys.
I want to get permission part II up today, but this was just so funny I had to share.
IP Reputation Portability
- laura
- Sep 25, 2007
Matt posted a discussion of the portability of IP reputation over at his EmailKarma blog.
I have heard about Hotmail/MSN’s claim that if you add your new IPs to your SPF/SenderID record and send from your old IPs that your old IP reputation will transfer to your new IPs. I’ve not heard it working in practice, but it really can’t hurt to add your new IPs to your records as soon as you know what they are.